Easecard's benefits for merchants are quite substantial and we believe that it will become increasingly popular as more sites and more consumers become attracted and aware to it. Some advantages are:

• It opens up a huge and vastly growing market of Chinese consumers who could not before purchase content on the Internet.
• Easecard appeals to Chinese consumers because it allows them to retain their privacy and anonymity. Purchasing prepaid Easecard's ensures that users do not have to divulge any personal information.
• Save costs by erasing the need for a merchant to produce and market their own prepaid service card.
• Increase service traffic.